It’s been more than a year since the SEC approved Rule 506 of Reg. D permitting the use of general solicitation and advertising. Broadstone Net Lease, a growing REIT, wasted little time thereafter marketing to new investors lowering their minimum from $500k to $250k and admitted approximately 300 new investors.
We rec'd a lot of feedback on team Looney's recent summit of Gros Piton. Turns out they've traveled to every continent and more than 25% of the countries in the world. So we've decided to have them share something small they've learned in each country when the mood strikes.
We're back from vacation well-rested and rejuvenated. Hiking Gros Piton with my son further proved that lean and mean is far more efficient than big and bulky.
There’s a fair amount of bad marketing out there. Where did things go wrong? It’s usually well before the creative was developed or the media was planned. It’s right at the beginning during the brand strategy process…or perhaps lack thereof.
The best marketing starts with a really smart brand strategy. You don't need layers. You need access to experts who can define and differentiate your brand up front. Every creative and media decision after that is a lot more efficient.
People have been working hard for months. Quite a few late nights. I didn't see this yesterday, but spied this tonight. Already half polished off. There's always funky stuff in the agency fridge. This one made me smile.
It’s brilliant. Useful. Innovative. Durable. It’s cheap. It’s made out of cardboard. And it’s a bicycle. I first saw it on IPPINKA.com, and then I read about it in Fast Company.
We just hired another bright person, so I recently reviewed our Employee Handbook--mostly a guide filled with an overview of nuts and bolts and some legal stuff our lawyers included. At the very end I came across a small paragraph meant to give new employees a window into our culture and what we expect.
I’ve been completely humbled by the stories behind the athletes at the summer Olympics. A silver-haired 39-year old gymnast who can still hold himself parallel to the ground. A mother of twins who came back to win gold after not placing in the previous two Olympics.
We used to run to survive. To catch dinner. Perhaps to escape someone chasing us with a club. Fast forward a few centuries and now we run to stay in shape or to organize our thoughts. Talk about being born at the right time. But even for enthusiasts that live to put one foot after the other, mile after mile, running gets tedious sometimes. That’s why there are different distances, trails and races. It’s great motivation to set new goals for a new challenge.
When we launched this site a friend of mine who ran a large company said, “I thought you own an ad agency?” This was before even a small handful of shops even had internal content labs. That was the thinking back then. Now it’s completely different of course.
We helped this premiere entertainment icon understand that they were the only brand in the country that could combine their brand campaign with a merchandising campaign under our "12th man" strategy.
Jan Horsfall used to be my client on another brand. Now he owns this franchise. An incredible guy that always made decisions like an entrepreneur rather than a ‘marketing executive.’
Panera was perceived to be a bakery or sandwich place by light users. We focused on their assets (ingredients, preparation, ambiance, kids meals, etc) and tied everything together with a “Details" strategy, which was co-opted nationally.
To influence runners, you need to influence the influencers. We had no budget for this project, so we targeted elite runners with this grassroots campaign at high-end marathons starting in Chicago.
We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another.
We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another.
We helped to define this brand’s strategy this year. You only get one chance to help build the foundation for learning in your children and Tolo is a pioneer in the category for educational toys.
We’ve been lucky enough to partner with the Izod and Van Heusen in-house creative team on print, TV, OOH, brand strategy, guerrilla stunts, in-store display, etc.
The world doesn’t need another Blog. Or another Blogger. The fact that the term, “Blogosphere” (originally coined as a joke by Brad Graham) exists at all pretty much sums up that there are more than enough people chatting away out there. And let’s not even get into lamer terms like “Bloggernacle.” But here I am…Blogging -- For the infinitesimal amount of people that may be remotely interested in finding out a bit more about some of my thoughts. For the record, my preference is to do the live thing, so feel free to give me a call if you want to discuss my work, our agency’s original content projects or your thoughts on the industry that sometimes changes the way people think.
A Blog is one of the purest forms of communication on the Internet. It’s also a tool for shameless self-promotion. Since I’m a practicing reductionist, let’s get the shameless part over with first for those that may want to see how we work, so we can we get into broader communications stuff. We’ll at least showcase some of our traditional work with more personal background than most people include. If you can’t get enough go to Looneyadvertising.com