We helped this premiere entertainment icon understand that they were the only brand in the country that could combine their brand campaign with a merchandising campaign under our "12th man" strategy.
Gelazzi
Goodbye Cruel World
Jan Horsfall used to be my client on another brand. Now he owns this franchise. An incredible guy that always made decisions like an entrepreneur rather than a ‘marketing executive.’
Panera Bread
Panera Bread
Panera was perceived to be a bakery or sandwich place by light users. We focused on their assets (ingredients, preparation, ambiance, kids meals, etc) and tied everything together with a “Details" strategy, which was co-opted nationally.
New Balance
New Balance
To influence runners, you need to influence the influencers. We had no budget for this project, so we targeted elite runners with this grassroots campaign at high-end marathons starting in Chicago.
Physicians Formula
Physicians Formula
We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another.
Ironshore
Ironshore Innovation
We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another.
Tolo
We helped to define this brand’s strategy this year. You only get one chance to help build the foundation for learning in your children and Tolo is a pioneer in the category for educational toys.
Izod
We’ve been lucky enough to partner with the Izod and Van Heusen in-house creative team on print, TV, OOH, brand strategy, guerrilla stunts, in-store display, etc.