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Sean Looney

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What is your brand strategy IQ?

FAQs-Chalkboard

There’s a fair amount of bad marketing out there. Where did things go wrong? It’s usually well before the creative was developed or the media was planned. It’s right at the beginning during the brand strategy process…or perhaps lack thereof.

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tags: amazing, brand message, data, different, emotional connection, IQ, strategy, value
categories: Advertising, Branding
Monday 11.03.14
Posted by Sean Looney
 

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