We helped to define this brand’s strategy this year. You only get one chance to help build the foundation for learning in your children and Tolo is a pioneer in the category for educational toys. It was easy to get passionate about this brand because it supports our personal beliefs as parents. We’re very proud of our strategy and creative and were gratified to get such great feedback from the U.S. and Hong Kong teams. We hope they run every single idea we presented in this integrated campaign. Normally I feel an ad is never done, meaning it can always be improved. This ad is framed behind glass.