youtube http://www.youtube.com/watch?v=xOoC0v0ZMnA&w=420&h=315
We’ve been lucky enough to partner with the Izod and Van Heusen in-house creative team on print, TV, OOH, brand strategy, guerrilla stunts, in-store display, etc. We love their culture and energy. Their offices are more like a newsroom than any traditional marketing outpost, which says a lot. We feel so comfortable with these guys that for our last presentation we had two dancers showcase an idea live. They are always game and responsive – we really love working with them. One project we helped provide content for was their “Voice your Choice” campaign where real people cast their vote for inductees into the Pro Football Hall of Fame. It was the first time something like this had been done with the NFL and online traffic was very strong throughout the campaign due to live events, TV, print and digital support. One of my favorite moments was when Lynn Swann held a guy’s wallet as collateral while he lent him his Super Bowl ring. A great social media moment.