Jan Horsfall used to be my client on another brand. Now he owns this franchise. An incredible guy that always made decisions like an entrepreneur rather than a ‘marketing executive.’
Gelazzi
Goodbye Cruel World
Panera Bread
Panera Bread
Panera was perceived to be a bakery or sandwich place by light users. We focused on their assets (ingredients, preparation, ambiance, kids meals, etc) and tied everything together with a “Details" strategy, which was co-opted nationally.
Physicians Formula
Physicians Formula
We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another.
Ironshore
Ironshore Innovation
We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another.