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Sean Looney

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Gelazzi

Goodbye Cruel World
Goodbye Cruel World

Jan Horsfall used to be my client on another brand. Now he owns this franchise. An incredible guy that always made decisions like an entrepreneur rather than a ‘marketing executive.’

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tags: brand strategy, guerrilla, integrated, print, sales growth, social media, viral
categories: Agency Work
Wednesday 05.23.12
Posted by Sean Looney
 

Panera Bread

Panera Bread
Panera Bread

Panera was perceived to be a bakery or sandwich place by light users.  We focused on their assets (ingredients, preparation, ambiance, kids meals, etc) and tied everything together with a “Details" strategy, which was co-opted nationally.

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tags: brand strategy, integrated, print, sales growth
categories: Agency Work
Wednesday 05.23.12
Posted by Sean Looney
 

Physicians Formula

Physicians Formula
Physicians Formula

We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another.

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tags: green, integrated, print, sales growth
categories: Agency Work
Wednesday 05.23.12
Posted by Sean Looney
 

Ironshore

Ironshore Innovation
Ironshore Innovation

We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another.

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tags: B-to-B, integrated, international, print, sales growth
categories: Agency Work
Wednesday 05.23.12
Posted by Sean Looney
 

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