In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood.
Artificial Intelligence in Advertising
Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns.
The Dirty Little Secret About Ad Blocking
Ad blockers are causing a stir in the advertising industry and don’t seem to be stopping anytime soon. Consumers are using them, publishers are trying to stop them, and advertisers are panicking, all while ad blockers seem to be reaping the rewards.
Stack Me Up
StackMeup
When we launched this site a friend of mine who ran a large company said, “I thought you own an ad agency?” This was before even a small handful of shops even had internal content labs. That was the thinking back then. Now it’s completely different of course.
Izod
We’ve been lucky enough to partner with the Izod and Van Heusen in-house creative team on print, TV, OOH, brand strategy, guerrilla stunts, in-store display, etc.