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Sean Looney

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Closing the Loop: Facebook Launches Tool to Measure Success of Local Advertising in Real Time

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In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood. 

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tags: Advertising, digital, Facebook, Marketing, mobile, social media, Technology
categories: Advertising, Marketing, Technology
Wednesday 07.27.16
Posted by Sean Looney
 

Artificial Intelligence in Advertising

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Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns.

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tags: Advertising, Creative, digital, Marketing, strategy, Technology
categories: Advertising, Brain Series, Uncategorized
Wednesday 07.06.16
Posted by Sean Looney
 

The Dirty Little Secret About Ad Blocking

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Ad blockers are causing a stir in the advertising industry and don’t seem to be stopping anytime soon. Consumers are using them, publishers are trying to stop them, and advertisers are panicking, all while ad blockers seem to be reaping the rewards.

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tags: Ad-blocking, Advertising, digital, Marketing, Technology
categories: Advertising, Technology
Tuesday 05.10.16
Posted by Sean Looney
 

Stack Me Up

StackMeup
StackMeup

When we launched this site a friend of mine who ran a large company said, “I thought you own an ad agency?” This was before even a small handful of shops even had internal content labs.  That was the thinking back then. Now it’s completely different of course.

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tags: digital, social media, Stack Me Up
categories: Uncategorized
Wednesday 05.23.12
Posted by Sean Looney
 

Izod

We’ve been lucky enough to partner with the Izod and Van Heusen in-house creative team on print, TV, OOH, brand strategy, guerrilla stunts, in-store display, etc.

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tags: digital, integrated, viral
categories: Agency Work
Wednesday 05.23.12
Posted by Sean Looney
 

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