Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace.
Closing the Loop: Facebook Launches Tool to Measure Success of Local Advertising in Real Time
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood.
Smart Creative Makes An Impact
My son seems to be on every college mailing list in the country right now. Most of them say the same thing in the same format—a template letter with some type of glossy flyer or brochure. A few have invested more in higher end collateral, but most have pretty much a similar format.
Ad Blocking Continues to Grow
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Is ad blocking a threat or a beacon of regulation? Tensions are escalating in the advertising industry on this hot topic considering it cost publishers nearly $22 billion globally in 2015, rising to an estimated $41.4 billion in 2016. That’s a huge loss that cannot be ignored. Despite the controversy over whether online ads are intrusive, the rise in the ad blocking business continues to grow.
Stack Me Up
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When we launched this site a friend of mine who ran a large company said, “I thought you own an ad agency?” This was before even a small handful of shops even had internal content labs. That was the thinking back then. Now it’s completely different of course.
Gelazzi
Goodbye Cruel World
Jan Horsfall used to be my client on another brand. Now he owns this franchise. An incredible guy that always made decisions like an entrepreneur rather than a ‘marketing executive.’