Physicians Formula

We worked with this challenger brand for 6 or 7 years and watched them grow 20-30% a year. There were 7 reasons why they consistently outpaced the competition; more efficient media buying from our partners at WMI was one of them and a much faster, more intuitive product innovation process was another. PF broke a lot of new products--We helped them launch the first Organic makeup line in the country with the ad here. It was gratifying to see this company raise $147,000,000 with their IPO, the VP of Marketing was promoted to CEO and this small group was rewarded for all their hard work.