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Sean Looney

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Artificial Intelligence in Advertising

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Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns.

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tags: Advertising, Creative, digital, Marketing, strategy, Technology
categories: Advertising, Brain Series, Uncategorized
Wednesday 07.06.16
Posted by Sean Looney
 

Smart Creative Makes An Impact

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My son seems to be on every college mailing list in the country right now. Most of them say the same thing in the same format—a template letter with some type of glossy flyer or brochure. A few have invested more in higher end collateral, but most have pretty much a similar format.

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tags: Advertising, College, Creative, Marketing, Notre Dame, social media
categories: Advertising, Marketing
Monday 05.02.16
Posted by Sean Looney
 

Ad Blocking Continues to Grow

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Is ad blocking a threat or a beacon of regulation? Tensions are escalating in the advertising industry on this hot topic considering it cost publishers nearly $22 billion globally in 2015, rising to an estimated $41.4 billion in 2016. That’s a huge loss that cannot be ignored. Despite the controversy over whether online ads are intrusive, the rise in the ad blocking business continues to grow.

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tags: Ad-blocking, Adblock Plus, Adobe, Advertising, Creative, Gaming, Growth, Interactive Advertising Bureau, Millennials, PageFair, Security, social media, Social Networking, strategy, Trust
categories: Advertising, Technology
Monday 03.07.16
Posted by Sean Looney
 

Need creative inspiration? Don't be afraid to get dirty.

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We used to run to survive. To catch dinner. Perhaps to escape someone chasing us with a club. Fast forward a few centuries and now we run to stay in shape or to organize our thoughts. Talk about being born at the right time. But even for enthusiasts that live to put one foot after the other, mile after mile, running gets tedious sometimes. That’s why there are different distances, trails and races. It’s great motivation to set new goals for a new challenge.

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tags: Creative, Ideas
categories: Uncategorized
Wednesday 06.20.12
Posted by Sean Looney
 

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