Social media has continued to evolve with new features, applications and experiences on each major platform. As these major platforms overlap we will begin to watch some of the larger players erode faster than you can say MySpace.
Closing the Loop: Facebook Launches Tool to Measure Success of Local Advertising in Real Time
In 2015 Facebook initiated Local Awareness Ads, an advertising tool that allows businesses to specifically target Facebook users in close proximity to their location. This function ensures that small companies and local businesses are reaching the audience they need to access most – the consumers right in their neighborhood.
Snapchat’s new Memories feature changes the game for marketers.
Snapchat built a company on posts that would be gone in the blink of an eye. The new Memories feature now allows users to save their favorite snaps. While this has shocked some in the industry, it’s a natural progression to engage an audience.We all want memories to last, right?
Smart Creative Makes An Impact
My son seems to be on every college mailing list in the country right now. Most of them say the same thing in the same format—a template letter with some type of glossy flyer or brochure. A few have invested more in higher end collateral, but most have pretty much a similar format.