Our president Sean Looney has always been interested in how the brain works. To keep up with some of the more promising Neuromarketing research in our industry check out his piece published in AdAge.
Artificial Intelligence in Advertising
Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimicks the networks of neurons inside a human mind creating a system that analyzes information and learns.
Neuroscience Improves Marketing
The human mind is one of the last great frontiers in our society. The last few years, there have been great strides in understanding how the brain works. We are going to share the latest studies and news in neuroscience to help our clients better influence consumers through marketing.