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Sean Looney

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Why Wait Until the Super Bowl to Produce Great Work?

ritz-crackers-super-bowl.png

Why do so many brands wait until the Super Bowl to produce really fun or thought-provoking work? True, only some brands actually nail it, but at least they are all trying. The stakes are raised because everyone is trying to get the highest rated, most-talked about spot with such a huge audience, right? 

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tags: Advertising, Dove, Pepsi, Red Bull, strategy, Super Bowl, TV Spots
categories: Advertising
Friday 03.04.16
Posted by Sean Looney
 

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