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Sean Looney

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Explosion of Virtual Reality and Wearable Technology

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Virtual reality. Augmented reality. 360-degree video. Telepresence robots. Smart glasses. With the explosion of new media and product offerings, how do we tell them apart? The main thing that distinguishes each of these media options is whether you are a spectator or a participant in the experience. Here’s the run down:

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tags: Advertising, Content, Technology
categories: Advertising, Technology
Wednesday 08.10.16
Posted by Sean Looney
 

Views are Worth More than Impressions

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Here's a little advertising math equation for you:

1 View > 1 Impression

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tags: Advertising, Buzzfeed, Content, Impressions, Marketing, video, Views
categories: Advertising
Tuesday 03.15.16
Posted by Sean Looney
 

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