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Sean Looney

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Sean has been quoted, featured and published content in Forbes, AdAge, Adweek, Linkedin, MediaPost, QSR, The New York Times, The Star Ledger, to name a few. He's an entrepreneur, expert, board consultant and thought leader on business and brand strategy, digital and traditional marketing, creative advertising, production, human behavior and cultural trends. Feel free to reach out to him for commentary, content or your next speaking engagement.

 
Featured
AI will continue to change our industry. As long as it has some brilliant humans to help.
AI will continue to change our industry. As long as it has some brilliant humans to help.

Can you tell which people are real and which are fake in the photo above? Probably not.

Our client didn’t have the budget to shoot real people. They also wanted a multi-cultural range to represent their industry accurately. And they had a fairly tight timeline. Read More

The Struggles of Women in Healthcare: Misdiagnosis, Underdiagnosis, and Delayed Treatments.
The Struggles of Women in Healthcare: Misdiagnosis, Underdiagnosis, and Delayed Treatments.

It's becoming more apparent that the U.S. medical community is overlooking their mothers, sisters, daughters and wives.  We have never been more technologically advanced, yet women face a unique set of challenges when it comes to healthcare, with misdiagnoses, underdiagnoses, and delays in receiving appropriate treatments. It’s too common, but it's no longer acceptable. Read More

Artificial Intelligence in Advertising
Artificial Intelligence in Advertising

Artificial intelligence (AI) is transforming the web thanks to various companies, including Google. AI in the tech world is a supercomputer of connected hardware and software that mimics the networks of neurons inside a human mind creating a system that analyzes information and learns. Read More

Sean Looney featured in Forbes with advice on how brands find their voice during these difficult times.
Sean Looney featured in Forbes with advice on how brands find their voice during these difficult times.

If you are responsible for marketing a company today, the pandemic is a bit like being blindfolded… Read More

 Looney Featured in Forbes – Do Publicity Stunts Still Work And How Can You Make Sure They Don't Backfire?
Looney Featured in Forbes – Do Publicity Stunts Still Work And How Can You Make Sure They Don't Backfire?

If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of… Read More

 Looney Featured in Forbes — So Kid, You Want a Job?
Looney Featured in Forbes — So Kid, You Want a Job?

It’s that time of year when bright college grads are leaving summer travels behind and being spit out into the real world. It’s a great job market, but while the newest working class may be dreaming… Read More

Don't Believe These 13 Myths About Partnering With An Agency
Don't Believe These 13 Myths About Partnering With An Agency

Any agency professional can tell you that it’s not always easy to onboard new clients, especially those who have never worked with an agency before. If they don’t understand the process of partnering with an agency, they may… Read More

12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients
12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients

Agencies love to wow their clients. A delighted reaction is a sign of a job well-done—and as smart professionals know, delighted clients often give referrals that lead to future opportunities. If you want to elicit this kind of response from your clients, you’ll have to earn it by… Read More

Planning A Publicity Campaign? Here Are Six Things To Consider First
Planning A Publicity Campaign? Here Are Six Things To Consider First

How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and… Read More

Working With Freelancers? Here Are Nine Tips For A Successful Partnership
Working With Freelancers? Here Are Nine Tips For A Successful Partnership

If you’re searching for help or insight on your business but don’t have the resources to hire full-time staff members, contract employees are a great alternative. This type of work arrangement is… Read More

How -- And Where -- To Maximize Your Advertising Dollars In 2019
How -- And Where -- To Maximize Your Advertising Dollars In 2019

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk… Read More

How Seven Agency Pros Will Apply The Lessons They Learned In 2018
How Seven Agency Pros Will Apply The Lessons They Learned In 2018

You know the saying: “New year, new me.” While it might be an overused idiom, there’s some insight behind the phrase, especially when it comes to managing your business. Read More

In-House Transparency: 13 Pros And Cons Of Full Disclosure
In-House Transparency: 13 Pros And Cons Of Full Disclosure

We’re all aware of the importance of transparency in marketing, especially when targeting younger demographics. People want to align not only with your company’s brand, but… Read More

13 Things To Consider When Investing In A Digital Media Platform
13 Things To Consider When Investing In A Digital Media Platform

Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands… Read More

13 Effective Methods To Help You Keep Customer Loyalty While Rebranding
13 Effective Methods To Help You Keep Customer Loyalty While Rebranding

Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better… Read More

Turn Praise Into Power: How To Make The Most Of Your Company's Accolades
Turn Praise Into Power: How To Make The Most Of Your Company's Accolades

Company and personal accolades provide great opportunities for promoting your brand. Not only do the accolades shine a spotlight on what you or your company is doing right, but they are perfect for… Read More

The Death Of The Advertising Specialist
The Death Of The Advertising Specialist

A friend of mine was referred to a series of medical specialists recently and each doctor focused on their own very specific area of expertise. While they were able to rule out the cause within their narrow field, ultimately, none of them could really figure how to solve the real problem. Read More

Banks Have To Rebuild And Rebrand -- Or Bail Out
Banks Have To Rebuild And Rebrand -- Or Bail Out

The financial services industry might not be known for change, but change is coming. Over the next five years, the consumer banking industry will need to embrace new ways to engage consumers as it vies with digital banks, upstart fintech companies, Amazon and Google. Read More

How Fast Food Brands Can Build Lasting Digital Campaigns
How Fast Food Brands Can Build Lasting Digital Campaigns

Fast food marketers have increasingly looked to digital to boost consumer engagement and loyalty throughout the year. But in digital, consumers have become a squirrely bunch, making it tough for fast food marketers to pin down the right balance between entertaining branded experiences across various platforms and relevant information and offers that will drive in-store traffic and customer loyalty. While unique one-off initiatives such as these social practices create interesting ways to connect with brands, to some extent they have become formulaic—competitive logos can be easily swapped in the content and consumers would not be able tell the difference. Read More

Top Neuromarketing Trends to Watch
Top Neuromarketing Trends to Watch

Comedian Steven Wright deadpanned, "The brain is the smartest organ in the body, but then again, consider the source." Over the past decade, scientists have learned more about the brain than any time in history, finding that more than 95% of brain activity -- our decisions, actions, emotions and behaviors -- are programmed in our subconscious mind. Read More

© Sean Looney 2025