Sean Looney

If you are responsible for marketing a company today, the pandemic is a bit like being blindfolded… Read More

If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of… Read More

It’s that time of year when bright college grads are leaving summer travels behind and being spit out into the real world. It’s a great job market, but while the newest working class may be dreaming… Read More

Any agency professional can tell you that it’s not always easy to onboard new clients, especially those who have never worked with an agency before. If they don’t understand the process of partnering with an agency, they may… Read More

How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and… Read More

If you’re searching for help or insight on your business but don’t have the resources to hire full-time staff members, contract employees are a great alternative. This type of work arrangement is… Read More

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk… Read More

You know the saying: “New year, new me.” While it might be an overused idiom, there’s some insight behind the phrase, especially when it comes to managing your business. Read More

We’re all aware of the importance of transparency in marketing, especially when targeting younger demographics. People want to align not only with your company’s brand, but… Read More

Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands… Read More

Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better… Read More

Company and personal accolades provide great opportunities for promoting your brand. Not only do the accolades shine a spotlight on what you or your company is doing right, but they are perfect for… Read More

The financial services industry might not be known for change, but change is coming. Over the next five years, the consumer banking industry will need to embrace new ways to engage consumers as it vies with digital banks, upstart fintech companies, Amazon and Google. Read More

Fast food marketers have increasingly looked to digital to boost consumer engagement and loyalty throughout the year. But in digital, consumers have become a squirrely bunch, making it tough for fast food marketers to pin down the right balance between entertaining branded experiences across various platforms and relevant information and offers that will drive in-store traffic and customer loyalty. While unique one-off initiatives such as these social practices create interesting ways to connect with brands, to some extent they have become formulaic—competitive logos can be easily swapped in the content and consumers would not be able tell the difference. Read More

Teenagers can be pretty socially awkward at times. I have two of them and their communication skills can sometimes be both painful to watch and fascinating at the same time—although they have the best intentions, vital pieces of info either get lost in the shuffle or never make it to the right person. Unfortunately, oftentimes it feels like déjà vu when I see brands and agencies trying to plan their marketing campaigns. Read more

Comedian Steven Wright deadpanned, "The brain is the smartest organ in the body, but then again, consider the source." Over the past decade, scientists have learned more about the brain than any time in history, finding that more than 95% of brain activity -- our decisions, actions, emotions and behaviors -- are programmed in our subconscious mind. Read More