Sean’s been developing new media concepts and branded content for years. None of it looks like traditional advertising, but it engages people with brands in new, organic and exciting ways. He’s had a pilot at MTV and concepts with ESPN and Comedy Central. He helped Van Heusen launch an integrated social and digital campaign that enabled consumers to weigh in on their choice for the NFL Pro Football Hall of Fame, a road rally film for Mercedes-Benz, an experiential stunt that garnered 13 million views for Bahlsen in just 6 weeks and a community grassroots campaign that expanded Panera Bread's social and digital media presence. Additionally, he's launched a social media platform featured on TechCrunch and has an app, a TV Series, and several docu-series in various stages of development. Whether it’s digital entertainment, a unique event, experience or new social media platform, each concept is designed to make consumers stop, listen and interact with brands and each other. Isn’t that why we got into this business in the first place?