At the outbreak of WWII the entire nation of Switzerland was fully mobilized for invasion in just 3 days. Their strategy was to cede the cities and fight from the Alps. Fortunately, a full scale invasion never materialized preserving beautiful hamlets like St. Moritz. We recently went skiing there followed by visits to Lake Como and some family in Lake Lugano. At dinner one night we marveled at their ability to transition between English, German, French and Italian seamlessly. They didn’t realize they were speaking Frenglish or Germalian – it was second nature. However social media evolves, these hybrid people culturally have a distinct advantage to adapt woven into their DNA.